Marketer of the month
Who is CHRISTINA MANYENYE ?
Christina Manyenye is a Marketing and Corporate Affairs professional with a wealth of experience gained in the banking and ICT industries
The experience of CHRISTINA MANYENYE
Christina is the current Head of Marketing and Corporate Affairs at KCB Bank Tanzania for now 15 years.
Her key responsibilities include taking care of traditional & digital marketing, products development and management, events managements, internal communications, sustainability agenda and Corporate Social Responsibilities.
As an Executive Committee Member (Excom), she participates in the Bank’s of long and short
term planning and strategies, meetings at EXCOM level and contributes to key decision making.
She also provides leadership in products management including research for new products, enhancements, design, redesign to ensure desired performance and market of the products
Her banking career took off in 2002 with Exim Bank Tanzania as a marketing and Sales Executive; she was later promoted to Marketing & Communications Manager heading the Marketing, sales, events management and customers service unit and spent 7 years here executing various groundbreaking marketing executions that grew the P&L by 20%
Christina began her career with InfoTech Computers as Sales & Marketing Executive where she spent 3 years selling computers and software. She later moved to International Communication Systems (ICS) as Senior Marketing & Sales Executive also heading Hardware Unit.
Additional Information
Christina is also member of KCB Executive Committee (EXCOM) at KCB Bank Limited and a mentor under KCB Women in Leadership Mentorship Program.
She has been severally recognized and won several awards including being named among the Top 50 Women in Management in Tanzania in 2020
Academic Qualifications
She holds BA in Economics from Aligarh University, India and MBA from East and Central Africa Management Institute (ESAMI) among her various qualifications.