Evolve Group Africa

Marketer of the month

Who is Mwihaki Wachira ?

Mwihaki Wachira is one of the most accomplished Marketers in Kenya having spent over 15 years building brands and businesses across various sectors.

She is the current Group Head of Marketing & Communication Group Head of Marketing & Communication I&M Bank Ltd having joined the group 2 and half years ago.

She is responsible for building a strong, reputable and trusted brand that positions I&M Group across its affiliates including Uganda, Tanzania, Kenya and Rwanda through a combination of inspirational (and emotional) brand messaging and communication strategies.

Prior to I&M Bank, Mwihaki Spent 1 year at Stoli Group as Regional Marketing Lead Sub Saharan Africa responsible for the development and implementation of the Market Entry Strategies for the company into the Sub-Saharan Market. This entailed the Marketing & Communication Strategy, Distribution Strategy and Operations Strategy for Kenya, Uganda, Tanzania, Rwanda, Burundi and Ethiopia for the Vodka, Gin, Whisky and Agave portfolios. She was instrumental in Pre – Selling into the Key Accounts, Wines & Spirits and leading Bars, onboarding of the Digital Marketing Agency, Logistics Partners

She Spent 3 years as Head of Marketing for Haco Industries Kenya Limited and lead a team of passionate marketers towards achieving Ksh 2B in sales for HACO Industries over a period of 2 years while overseeing functions including Brand Management, Customer Service, New Product Development and Digital Marketing while contributing to sales targets across 7 markets in Africa.

She spent 6 years at KCB Group and served in various capacities including Innovations Lead KCB Projects, Marketing Projects Manager and Acted as Communications & sponsorship Manager.

Her contributions at KCB included spearheading innovative investment solutions to drive value for end-users, Formulation of product life cycle, from initial scope development, through product launch, to subsequent releases for the period.

Mwihaki has won several awards during her career the recent being Marketer of the year 2024 by Marketing Society of Kenya.

At Stoli Group, she was recognized as the Best Commercial Team for 2021 having achieved a revenue of > $5 million dollars in Year 1 of operations.

The graduate of B. Commerce from Kenyatta University holds a Postgraduate Diploma in Professional Marketing from CIM-UK, MA. Communications from the University of Nairobi and Executive Leadership Certifications by both Strathmore Business School and Gordon Institute of Business Science among her various qualifications.

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