Jumia Uganda officially launched its highly anticipated Black Friday 2025 campaign at an
exclusive event held at the Jumia Fulfilment Centre in Kampala. The launch brought together
government officials, regulators, partners, and key players in Uganda’s digital economy under
the theme “E-Commerce Adoption in Uganda — The Journey and Jumia’s Role in Shaping
It.”
The event featured remarks from Mr. Nyombi Thembo, Executive Director of the Uganda
Communications Commission (UCC), who applauded Jumia’s continued investment in
building trust, access, and convenience in online trade. He emphasized the importance of
collaborative efforts between regulators, private sector players, and innovators to further grow
Uganda’s digital economy.
Guests were treated to an immersive experience of this year’s campaign, themed
“Masanyalaze – Light Up Your Deals.” The campaign reflects Jumia’s mission to make digital
shopping accessible, exciting, and rewarding for every Ugandan, offering massive discounts
across key categories including smartphones, home appliances, groceries, fashion, and
beauty.
“Black Friday remains one of our most important moments of the year not just for
sales, but for connection,” said Steven Lamony, Managing Director of Jumia
Uganda. “It’s a celebration of how far Uganda has come in embracing e-commerce,
and how technology continues to empower both consumers and sellers.”
Nyombi Thembo, Executive Director UCC, added: “Uganda’s e-commerce
journey is a testament to the power of innovation and inclusion. As we expand
digital access, enhance literacy, and safeguard consumers, we are not just
connecting devices—we are connecting dreams, businesses, and futures. Together
with partners like Jumia, we are shaping a digital economy that empowers every
Ugandan to thrive.”
The event also highlighted Jumia’s partnerships with leading brands such as, Airtel money,
Centenary Bank, Hisense, Redmi, and Spiro, underscoring the platform’s role in fostering
collaboration across the e-commerce value chain. These partnerships continue to support
financial inclusion, digital payments, and eco-friendly delivery through initiatives like Airtel
Money pay and electric bike deliveries.
Uganda’s e-commerce sector continues to expand steadily, driven by increasing smartphone
penetration, widespread mobile money adoption, and growing consumer confidence in online
shopping. Through programs such as JForce and Jumia Logistics, Jumia continues to
empower small businesses, agents, and delivery partners across the country.
The Jumia Black Friday 2025 campaign runs from October 31st to December 1st, featuring
daily flash sales, treasure hunts, and exclusive app-only deals available on the Jumia App and
www.jumia.ug.