Who is Juliana Kagwa?

In this article, we dive deep into her inspiring career journey.

Juliana is formerly the Group Marketing & Sales Director at Seed Co International, a South African based Company having joined them one and a half years ago. She transitioned from Diageo where she served as Director of Corporate Relations for over 3 years.

Juliana previously served as Marketing Director at UBL a subsidiary of Diageo PLC, for over 5 years.

As a key strategic individual, Juliana managed a vast array of both internal and external stakeholders on behalf of UBL.

Working experience

Juliana has over 2 decades of FMCG experience both at strategic and implementation levels.

During her tenure as UBL marketing Director, the marketing function she supervised was accountable for 50% of the UBL`s strategic goals.

She was directly responsible for business growth of local brands like Bell Lager, Uganda Waragi alongside internationally acclaimed brands like Johnnie Walker, Smirnoff, Baileys among others.

Juliana Kagwa has previously served in various strategic positions including Marketing Manager Spirits Uganda at East African Breweries Ltd.

She also served as a Country Director Heineken Uganda before returning to East African Breweries.

Flavors like coconut and Pineapple were introduced to Uganda Waragi under her stewardship and was key to introduce Smirnoff as part of UBL`s product innovations and refinements. These have since changed the game of spirits taste in Uganda.

Academic Qualifications.

Among her other Academic qualifications, Juliana has an MBA-Marketing from the prestigious Edinburgh Business School, Heriot-Watt University

She also holds Bachelor of Science (B.Sc.) of Food Science and Technology from Makerere University Uganda.