Last Friday, I&M Bank Uganda launched the most exciting premium banking experience under a luxe theme event held at Kampala Serena Hotel. The event was attended by Diplomatic Corp from different countries, the bank’s High Net worth individuals including officials the Buganda Kingdom, Bank of Uganda officials, I&M board and EXCOM.

The target Market

The Sapphire Club is curated for individuals whose financial sophistication, lifestyle, and aspirations transcend the ordinary.

The customer value preposition

The premier banking experience includes an exclusive I&M Select Banking Sapphire Club with private banking experience suites at Kingdom Kampala, with additional suites underway at other branches, the I&M Bank World Elite Mastercard, that presents the customer with higher transaction limits, elite travel and hotel privileges, as well as exclusive lifestyle rewards.

Other benefits include bespoke wealth management- through I&M Capital, and offshore private banking- via Bank One in Mauritius to Club members

According to I&M Bank CEO, Robin Bairstow, the I&M Select Banking Sapphire, the membership will also present members with opportunities to access luxury global experiences, such as VIP access to Formula One events, with access to the Paddock Club, team lounges, luxury terraces, VIP garages, and the Champions Club.

Football lovers will have the opportunity to attend live match days at the Santiago Bernabéu- the home of Real Madrid, where they will enjoy premium seating and exclusive access to VIP.

Club members will be issued the new I&M Bank Multicurrency Prepaid Card which is accepted at Mastercard ATMs, point-of-sale terminals, and online., and one does not require a bank account or credit history to load funds on the card.

The card’s multi-currency feature supports up to nine currencies, including UGX, US Dollars, Euros, and British Pounds, with each currency is held in a separate wallet.

Execution

Teasers on the bank`s social media started running a week ago in anticipation of what was coming. These were carefully crafted to communicate something extraordinary that was yet to be launched.

The event set up demonstrated exclusivity, premium and futuristic depicting what the Sapphire Club looks like across various markets.

The carefully shot and premium videos posted on the bank`s digital channels during and after the event was a demonstration of weeks of planning and professional execution.

Clients or individuals interested in joining the I&M Select Banking Sapphire Club should contact the bank through its various social media channels or visit any branch to get more details.

The launch of the I&M Select Banking Sapphire Club is a major step for Uganda and the entire group, as it reinforces our commitment to serving clients whose success drives broader economic progress.