Evolve Group Africa, a seasoned brand-marketing and communications umbrella is set to host first ever State of the Marketing Address during the fifth anniversary of the Uganda Marketing Excellence Awards (UMEAS), on December 11th, 2025

State of the Marketing Address will be a groundbreaking pre-event that will shine a spotlight and illuminate the marketing sector in Uganda and beyond.

The State of the Marketing Address is as a result of the State of Marketing Uganda survey that was launched early this year aimed at

This survey seeks to gather valuable insights on both digital and traditional marketing practices in Uganda, with the goal of understanding the evolving landscape and shaping future strategies.

Evolve Africa encourages marketing and communications professionals to share their perspectives and experiences.

`Your input will contribute to a comprehensive report that will be presented to all participants. The report shall offer valuable insights to help brands, marketers, and Agencies/media buyers make informed decisions and drive industry improvement` said Paul Businge, Co-Founder of Evolve Africa

He said that participation is greatly appreciated, and rest assured that all responses will be kept strictly confidential.

The State of Marketing Address will culminate into the launch of the State of Marketing Report 2025, a key document that will feature important statistics and insights from industry leaders.

The event will bring together industry leaders, to analyse the current state of the marketing sector, as well as extrapolate on the latest trends in digital marketing, artificial intelligence, social media, internet penetration, and disruptive media.

On December 11th, the day’s activities will start with a pre-award masterclass- the ‘State of Marketing Address,’ scheduled to take place from 2pm to 4:30 pm.

Attendees will have the opportunity to engage with industry experts and gain valuable insights to inform their 2026 vision boards and strategies.

“The report will provide industry players with actionable data to drive their strategies in the forthcoming year,” said Paul Businge, Co-Founder of Evolve Africa.

The masterclass will be followed by a black-tie UMEAS gala, that will start at 6pm, till late