Evolve Group Africa

Evolve Africa Crowns Winners Of The 2024 Uganda Marketing Excellence Awards (UMEAS)

Last night (Friday, December 13), Evolve Group Africa held the forth installment of the annual Uganda Marketing Excellence Awards (UMEAS) at a red carpet and black-tie gala, at the Kampala Serena Hotel. The event, dubbed the Marketers Biggest Night, saw outstanding performers in the marketing industry awarded under the theme( “Promoting Sustainable Marketing.”
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Evolve Africa, the UMEAS Franchise owner orchestrated the UMEAS to cover every facet of marketing profession, including, sustainability, communications, branding,advertising,digital and public relations.

Shafique Ssemakula, the co-founder of Evolve Africa, the UMEAS this year explored how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a sustainable impact on their target audience and businesses.

The winners were selected by a distinguished six-member Marketing Council that comprises of renowned competent industry experts, that were selected based on leadership, contribution towards the profession, experience and academic qualifications.

The council oversaw both the nomination process, and the entire award winner selection.

The public vote, that was transparently carried out on the UMEAS website, accounted for 40%,  for six of the twelve categories of this year’s UMEAS while 60% stake resides with the Marketing council. The Marketing Council determined all nominations, but the public voted through a transparent system on the UMEAS website, for six of the twelve categories of the awards which accounted for 40% of the final decision.

However, final decision for all winners was made based on the unquestionable decision of the Marketing Council, that retained 60% of the final decision.

The distinguished Marketing council includes Dr. Benedict Mugerwa,Ngulumi Immaculate Nabatte, John Paul Okwi, Rogers Anguzu, Barbara Arimi, and Jackie Namara Rukare

According to John Paul Okwi, the Council Chair, this year’s winners were chosen based on; alignment to strategy (set objectives and budget spent), Execution (creativity and problem solving abilities), as well as Return on investment; (business impact), as they looked at campaigns and projects that made good use of resources sustainably.

The UMEAS secretariat will release a detailed report, to explain their methodology for all stakeholders to review and understand why their brands performed the way they did.

Esteemed Marketer- Daniel Ogong`s star outshone his peers, as he was announced the winner he of the night’s most coveted honors, the prestigious- UMEAS Marketing Pioneer Award went to Daniel Ogong the Executive Head of Marketing and Communications at Stanbic Bank while Uganda Breweries Ltd won the most awards of the night, as they bagged the PR Campaign of the Year, for their Uganda Waragi Lemon & Ginger Limited Edition launch, as well as the Best use of Experiential Marketing, for the Tusker Lite MT. Rwenzori Marathon 2024.

Below is the full list of the Uganda Marketing Excellence Awards (UMEAS) 2024 winners;

  1. Advertising Campaign of the Year-I&M at 50 by I&M Bank
  2. Best Use of Partnership Marketing-Heads Up Campaign by Vivo Energy Uganda
  3. Best Use of Digital Marketing –Zero Flex Account by Post Bank Uganda
  4. PR Campaign of the Year-Uganda Waragi Lemon & Ginger Limited Edition launch by UBL
  5. Best Innovation-Cente WhatsApp Banking by Centenary Bank
  6. Best use of Experiential Marketing -Tusker Lite MT. Rwenzori Marathon 2024 by UBL
  7. Best Not for Profit/Social Good Campaign-Rotary Cancer Run 2024
  8. Best ESG Campaign-Growing Women/Greening Tourism by Treescape Planet Organization
  9. Rising Agency of the Year-Capital One Group
  10. Rising Agency of the year 1st Runner Up-Pivot Media & Marketing
  11. Agency of The Year-Zeus the Agency
  12. Agency of the year 1st Runner Up-Fireworks Advertising
  13. Marketing Campaign of the Year- Uganda Waragi Lemon & Ginger Limited Edition launch by UBL
  14. UMEAS Marketing Pioneer Award-Mr. Daniel Ogong

The UMEAS 2024 was sponsored by:Uganda Breweries Ltd, Centenary Bank, Crown Beverages Ltd, Equity Bank, NSSF, Roke Telkom, Wango App, Kadanke Brand House, Radiocity97FM, Matooke Republic and Vision Group.

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Mr Daniel Ogongo,Marketer of the Year 2024 by Evolve Africa

All set for the Uganda Marketing Excellence Awards (UMEAS) at Kampala Serena Hotel this friday

Evolve Group Africa is set to host the third installment of its annual UMEAS this Friday13...

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