Evolve Group Africa

All set for the Uganda Marketing Excellence Awards (UMEAS) at Kampala Serena Hotel this friday

Evolve Group Africa is set to host the third installment of its annual UMEAS this Friday13th Dec 2024, at a red carpet and black-tie gala, at the Kampala Serena Hotel, where outstanding performers in the marketing industry will be awarded under the theme, “Promoting sustainable Marketing.”
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Evolve Africa, the UMEAS organisers have orchastrated these awards to cover every facet of the
marketing profession including sustainability,communications, digital,advertising and public
relations for the last 4 years.

According to Shafique Ssemakula, the co-founder of Evolve Africa, the UMEAS this year have
explored how well brands, marketers and their agency partners have leveraged different media
channels, digital and traditional, to create campaigns that have made a powerful impact on their
target audiences and businesses.
This Friday 13th Dec 2024, winners will be awarded from 12 different categories of this year`s
UMEAS

Winners will be selected by a six member Marketing council of renowned competent industry
professionals that was selected based on leadership, contribution towards the profession,
experience and academic qualification, who oversaw the nomination and critical-award winner
selection.

The Marketing council deterined all nominations. While the public voted transparently on the
UMEAS website for six of the twelve categories of the UMEAS, a 40% will only count while
60% stake to reside with the Marketing council.
However, all the winners will rest on the decision and choice of the Marketing council.
According to Ssemakula, the goal of establishing this Marketing council was to ensure
professionalism through the entire course of the process, credibility, transparency and fairness.
The distinguished Marketing council includes Dr. Benedict Mugerwa, Ngulumi Immaculate
Nabatte, John Paul Okwi, , Rogers Anguzu, Barbara Arimi and Jackie Namara.
John Paul Okwi, the Marketing Council Lead noted that this year, the focus was centered on
Sustainability, as they looked at campaigns and projects that made good use of resources that
were entrusted to marketers, and whether they made a return on investment sustainably.
The jury will be publishing a detailed report to explain their methodology for all stakeholders to
review and understand why their brands will have performed the way they will.
Below is the full list of the 2024 Uganda Marketing Excellence Awards (UMEAS) nominees; 

1. Advertising campaign of the year
• I&M @ 50-I&M Bank Uganda
• Growing Together-Total Energies Uganda
• Uganda Waragi Lemon & Ginger Limited-Edition Launch-UBL
• Deal Masavu-Total Energies Uganda
• True Rav for Nature-CFAO Mobility Uganda
• Laga Swagga National Consumer Promo-Uganda Waragi/UBL
• Bell Oba Fest 2024-Bell Lager/UBL
• The New Original-CFAO Mobility Uganda
• Tusker Lite Mt. Rwenzori Marathon Campaign
2. Best use of partnership marketing
• A Stroke of Genius-Stanbic Bank
• Heads-up Campaign-Vivo Energy Uganda
• Bell Oba Fest 2024-Bell Lager/UBL
• Gombe Project-Promoting Sustainable Tourism-Treescape Planet Organisation
• Graduate Job Placement Programme-Brighter Monday Uganda
• Tusker Lite Mt. Rwenzori Marathon- Submitted by UBL
• Guinness Bright house-UBL
• Omo and KCCA IWD Campaign-Unilever Uganda
3. Best use of digital marketing 
• Zero Flex Account-Post Bank
• True Rav for Nature-CFAO Mobility Uganda
• Cente Whatsapp Banking-Centenary Bank 
• Pepsi Rebrand-Pepsi/ Crown Beverages Ltd
• Uganda Waragi Lemon & Ginger Limited edition Launch-UBL
• Equity Digito Kabox- Equity Bank Uganda
• Thirsty Ugandans-Pepsi/Crown Beverages Ltd
• Bell Oba Fest 2024-Bell Lager/UBL
• Twaliwo-Tukyaliwo-MUA Insurance Uganda
• Tusker Conver-Sessions-UBL
• Carrefour My Club 1st Anniversary-Carrefour Uganda
• The New Original-CFAO Mobility Uganda
• Laga Swagga National Consumer Promo-Uganda Waragi/UBL
• Billionz Zizino-ITHUBA Uganda
• Mione U1 Phone Launch-TMI Technologies
4. PR Campaign of the year
• Stanbic National School Championship-Stanbic Bank
• Bell Oba Fest 2024-Bell Lager/UBL
• The New Original-CFAO Mobility Uganda
• Equity Digito Kabox-Equity Bank Uganda
• Uganda Waragi Lemon & Ginger Limited-Edition Launch
 
5. Best innovation-new product/service/process 
• Cente Bank Whatsapp Banking-Centenary Bank
• The New Original-CFAO Mobility Uganda
• Equity Digito Kabox-Equity Bank Uganda

• Uganda Waragi Lemon & Ginger Limited Edition-UBL
• True Rav for Nature-CFAO Mobility Uganda
 
6. Experiential marketing Campaign of the year
• Bell Oba Fest 2024-Bell Lager/UBL
• Tusker Lite Mt. Rwenzori Marathon- Submitted by UBL
 
7. Best Not for profit/Social good campaign- For entry but not for public vote
• Stanbic National School Championship-Stanbic Bank
• Fueling Hope-Vivo Energy
• Know Your Type-Raremark Foundation
• Equity Abakyala Ku Ntikko-Equity Bank Uganda
• Gombe Project for Sustainable Tourism -Treescape Planet Organisation
• Omo and KCCA IWD Campaign-Unilever Uganda
• Tusker Lite Mt. Rwenzori Marathon- Submitted by UBL 
• Cancer Run-Submitted by Centenary Bank
8. Best ESG campaign-For entry but not for public vote
• Equity Bank Tree Planting Program
• She Walks-Johnnie Walker /UBL 
• Tusker Lite Mt. Rwenzori Marathon- Submitted by UBL
• Gombe Project for Sustainable Tourism -Treescape Planet Organisation
 
9. Rising Agency of the year- For entry but not for public vote
• Pivot Media & Marketing
• Odd Gorilla Ltd
• Capital One Group Ltd
 
10. Agency of the year-For Entry not for public vote
• Saladin Advertising Ltd
• Buzz Group Africa
• MetropolitanRepublic
• Zeus The Agency
• Fireworks Group
 
11. Marketing Campaign of the year-For entry but not for public vote
• She Walks-Johnnie Walker/UBL
• Pepsi Rebrand-Pepsi/Crown Beverages Ltd
• Bell Oba Fest 2024-UBL
• Rock Boom Kyakala-Harris International Ltd
• Uganda Waragi Lemon & Ginger Limited edition Launch-UBL
• Flavour That Slaps- Mirinda/Crown Beverages Ltd
• Tusker Lite Mt. Rwenzori Marathon-Submitted by UBL
• Deal Masavu-Total Energies Uganda
• Guinness Bright house-UBL
• Laga Swagga National Consumer Promo-UBL
 

12. UMEAS Marketing Pioneer Award
• To be announced at the Awards Gala
 
A corporate table at the event goes Ugx 2.5m, individual tickets are going for Ugx 200,000,
while CIM students will access the event at only Ugx 150.000. Tickets can be booked by calling 
0703115242 / 0772358292.

The UMEAS 2024 are sponsored by: Uganda Breweries Ltd, Centenary Bank, Crown Beverages
Ltd, NSSF, Equity Bank, Wango App, Kadanke Brand House, Matooke Republic, Vision Group
and Radiocity97FM.

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Mr Daniel Ogongo,Marketer of the Year 2024 by Evolve Africa

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